Demand Uncertainty and Price Maintenance: Markdowns as Destructive Competition
This paper offers a new theory of destructive competition. We compare minimum resale price maintenance (RPM) to retail market-clearing in a model with a monopolistic manufacturer selling to competitive retailers. In both the RPM and flexible-price games, retailers must order inventories before the realization of demand uncertainty. We find that manufacturer profits and equilibrium inventories are higher under RPM than under market-clearing. Surprisingly, consumer surplus can also be higher, in which case unfettered retail competition can legitimately be called "destructive."