Knowledge that Transforms

People tend to prefer highly prototypical stimuli—a phenomenon referred to as the beauty-in-averageness effect. A common explanation of this effect proposes that prototypicality signals mate value. Here we present three experiments testing whether prototypicality preference results from more general mechanisms—fluent processing of prototypes and preference for fluently processed stimuli. In two experiments, participants categorized and rated the attractiveness of random-dot patterns (Experiment 1) or common geometric patterns (Experiment 2) that varied in levels of prototypicality. In both experiments, prototypicality was a predictor of both fluency (categorization speed) and attractiveness. Critically, fluency mediated the effect of prototypicality on attractiveness, although some effect of prototypicality remained when fluency was controlled. The findings were the same whether or not participants explicitly considered the pattern's categorical membership, and whether or not categorization fluency was salient when they rated attractiveness. Experiment 3, using the psychophysiological technique of facial electromyography, confirmed that viewing abstract prototypes elicits quick positive affective reactions.

Understanding the operating characteristics of theory of mind is essential for understanding how beliefs, desires, and other mental states are inferred, and for understanding the role such inferences could play in other cognitive processes. We present the first investigation of the automaticity of belief reasoning. In an incidental false-belief task, adult subjects responded more slowly to unexpected questions concerning another person's belief about an object's location than to questions concerning the object's real location. Results in other conditions showed that responses to belief questions were not necessarily slower than responses to reality questions, as subjects showed no difference in response times to belief and reality questions when they were instructed to track the person's beliefs about the object's location. The results suggest that adults do not ascribe beliefs to agents automatically.

Companies are increasingly realizing the need to coordinate their manufacturing and remanufacturing operations. This can be a challenge due to the inherent variability in the condition and amount of returns, which has a direct impact on remanufacturing costs and leadtimes. In this paper, we develop a modeling framework to compare two alternative strategies that use either manufacturing or remanufacturing as the primary means of satisfying customer demand. Of course, in the event that the demand cannot be met by the prioritized process, the secondary process is used as a contingency. In our basic model, the priority decisions are made at the component level in replenishing the serviceable inventory, while the disposal and new component ordering decisions are made independently. The second model represents the coordination of remanufacturable and new component inventory control decisions. Using simulation‐based optimization on a large number of experiments, we observe that when prioritization is in the upstream echelon and there is no coordination in managing component stocks, there exists a critical return ratio, below which it is beneficial to give priority to manufacturing and above which it is beneficial to give priority to remanufacturing. We also see that coordinated control of the component inventories considerably reduces the importance of prioritization. These observations remain valid when congestion in the shop floor is also taken into account. We also study the benefits of state‐dependent dispatching policies in a realistic case.

We analyze a scenario where a manufacturer with a traditional channel partner opens up a direct channel in competition with the traditional channel. We first consider that in order to mitigate channel conflict the manufacturer, who chooses wholesale prices as a Stackelberg leader, commits to setting a direct channel retail price that matches the retailer's price in the traditional channel. We find that the specific equal‐pricing strategy that optimizes profits for the manufacturer is also preferred by the retailer and customers over other equal‐pricing strategies. We next consider the implications of the equal‐pricing constraint through a numerical experiment that indicates that the equal‐pricing strategy is appropriate as long as the Internet channel is significantly less convenient than the traditional channel. If the Internet channel is of comparable convenience to the traditional channel, then the manufacturer has tremendous incentive to abandon the equal‐pricing policy, at great peril to the traditional retailer.

We explore the value of information (VOI) in the context of a retailer that provides a perishable product to consumers and receives replenishment from a single supplier. We assume a periodic review model with stochastic demand, lost sales, and order quantity restrictions. The product lifetime is fixed and deterministic once received by the retailer, although the age of replenished items provided by the supplier varies stochastically over time. Since the product is perishable, any unsold inventory remaining after the lifetime elapses must be discarded (outdated). Without the supplier explicitly informing the retailer of the product age, the age remains unknown until receipt. With information sharing, the retailer is informed of the product age prior to placing an order and hence, can utilize this information in its decision‐making. We formulate the retailer's replenishment policies, with and without knowing the age of the product upon receipt, and measure the VOI as the marginal improvement in profit that the retailer achieves with information sharing, relative to the case when no information is shared. We establish the importance of information sharing and identify the conditions under which substantial benefits can be realized.

Prior research has examined age, gender, experience, and voluntariness as the main moderators of beliefs on technology acceptance. This paper extends this line of research beyond these demographic and situational variables. Motivated by research that suggests that behavioral models do not universally hold across cultures, the paper identifies espoused national cultural values as an important set of individual difference moderators in technology acceptance. Building on research in psychological anthropology and cultural psychology that assesses cultural traits by personality tests at the individual level of analysis, we argue that individuals espouse national cultural values to differing degrees. These espoused national cultural values of masculinity/femininity, individualism/collectivism, power distance, and uncertainty avoidance are incorporated into an extended model of technology acceptance as moderators. We conducted two studies to test our model. Results indicated that, as hypothesized, social norms are stronger determinants of intended behavior for individuals who espouse feminine and high uncertainty avoidance cultural values. Contrary to expectations, espoused masculinity/femininity values did not moderate the relationship between perceived usefulness and behavioral intention but, as expected, did moderate the relationship between perceived ease of use and behavioral intention.