To make high-quality research more accessible and easier to explore.

Fields:
180 results

Some Statistical Evidence on the Effects of Financial Innovation

The Review of Economics and Statistics 1986 68(3), 521
sumer reliance upon advertising since these mechanisms substitute as sources of product/vendor information. One can predict, therefore, that when relative prices favor consumer reliance upon advertising as information, producers will respond accordingly. This prediction also received empirical verification-advertising intensity by sellers in the mobile Washington, D.C. area greatly exceeded advertising intensity in the relatively stable Baltimore, Maryland area.