Book review
Richard F.
Beltramini;
Roy L.
Moore;
Naresh K.
Malhotra;
Gary M.
Mullet;
Ronald E.
Goldsmith;
Myron
Gable;
Robin
Peterson;
Peter K.
Tat;
Edward J.
Ryan;
Stephen J.
Grove;
Robert L.
Berl;
Patrick E.
Murphy
Journal of the Academy of Marketing Science
1985
13(3), 317-329