How Ambiguous Cropped Objects in Ad Photos can Affect Product Evaluations Laura A. Peracchio; Joan Meyers-Levy Journal of Consumer Research 1994 21(1), 190
How does the congruity of brand names affect evaluations of brand name extensions? Joan Meyers-Levy; Therese A. Louie; Mary T. Curren Journal of Applied Psychology 1994 79(1), 46-53