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Bookbuilding vs. Fixed Price: An Analysis of Competing Strategies for Marketing IPOs

Lawrence M. Benveniste; Walid Y. Busaba

Journal of Financial and Quantitative Analysis 1997 32(4), 383

Lawrence M. Benveniste, Walid Y. Busaba, Bookbuilding vs. Fixed Price: An Analysis of Competing Strategies for Marketing IPOs, The Journal of Financial and Quantitative Analysis, Vol. 32, No. 4 (Dec., 1997), pp. 383-403

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Bookbuilding vs. Fixed Price: An Analysis of Competing Strategies for Marketing IPOs