Knowledge that Transforms

JCR Forthcoming Issue September 1978 Get access Journal of Consumer Research, Volume 5, Issue 1, June 1978, BackCover, https://doi.org/10.1093/jcr/5.1.BackCover Published: 01 June 1978

JCR Forthcoming Issue December 1978 Get access Journal of Consumer Research, Volume 5, Issue 2, September 1978, BackCover, https://doi.org/10.1093/jcr/5.2.BackCover Published: 01 September 1978

Journal Article Representativeness of Shortened Personality Measures Get access George Brooker George Brooker Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 2, September 1978, Pages 143–145, https://doi.org/10.1086/208724 Published: 01 September 1978 Article history Received: 01 May 1977 Revision received: 01 April 1978 Published: 01 September 1978

Journal Article Rejoinder Get access Richard J. Lutz Richard J. Lutz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 4, March 1978, Pages 266–271, https://doi.org/10.1086/208706 Published: 01 March 1978 Article history Received: 01 November 1977 Published: 01 March 1978

The reason wives work was investigated to provide insight into one process leading up to consumer behavior. Support was found for hypotheses that both socioeconomic and social-psychological variables determine reasons wives work and that determinants of these reasons are different for wives in higher and lower income families.

Journal Article Rejoinder Get access Brian Sternthal, Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Ruby Roy Dholakia Ruby Roy Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 1, June 1978, Pages 67–69, https://doi.org/10.1086/208716 Published: 01 June 1978 Article history Received: 01 March 1978 Published: 01 June 1978

T wo recent articles by Lutz (1975, 1977) have pur- ported to show that a person's attitude toward a brand can be formed and then altered by changing the person's cognitive structure. More specifically, Lutz states his basic research goal ". . . is to test the attitude change implications of the multiple attribute model by attempting to demonstrate that changes in brand attitude are related to changes in cognitive structure" (1975, p. 50). This change hypothesis is further explored in the second paper by testing a series of models which relate change in cognitive structure to attitude change, which, in turn, is related to change in behavioral intention (1977).

Journal Article Are Highly Credible Sources Persuasive? Get access Thomas J. Stanley Thomas J. Stanley Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 1, June 1978, Pages 66–67, https://doi.org/10.1086/208715 Published: 01 June 1978 Article history Received: 01 August 1977 Revision received: 01 March 1978 Published: 01 June 1978

Peter R. Dickson, Paul W. Miniard; A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model, Journal of Consumer Research, Vol