Knowledge that Transforms

ROOTS 2010 has a mountain of information from its research determining what purchase decision makers (PDM) read, buy, how they spend their time and where they shop. Beginning in May 2009 this research has seen over 25 000 PDMs across 105 communities being interviewed - covering South Africa's landscape in every province.

It is no trade secret that the soccer metaphor has been one of the most overused as a corporate theme for goal setting, team building and performance standards in decades past.

Negotiation by definition I suppose is a long and drawn out process. The culmination of successful negotiation, when discussions have taken a long time, is, however, satisfying in the extreme. This month you'll see on our front cover the logo's of three prominent players in the marketing space - the Direct Marketing Association, the Services Seta and the Chief Marketing Officer Council. All play different and vital roles in the marketing space and we'll be reporting fully on their activities and important views in the marketing sector.

How does one handle the World Cup without spilling anything? And will it leave a festive vibe in the air, or will marketers be staggering around nursing mammoth hangovers after the party? What with their vehicles having been a very visible feature of this hugely anticipated event, we thought that we'd signal Hyundai to the curb for a quick chat. The company's Marketing Director, Stanley Anderson, had lots to share.

Will Print get a drubbing at the biggest spectator event known to wo/man? Interesting questions are being raised in media and marketing industry circles about the role Print has to play in the 2010 Soccer World Cup. With adspend figures down significantly, there is no question that the economic recession has hurt Print media globally. So, concerns about Print's relevance in 2010 are to be expected.