Knowledge that Transforms

Journal Article Constructive Criticism and Programmatic Research: Reply to Russo Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald E. Speller, Donald E. Speller Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol A. K. Berning Carol A. K. Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 2, September 1975, Pages 154–156, https://doi.org/10.1086/208626 Published: 01 September 1975

The main-effects, additive utility model is extended to include two-factor interaction via a two-stage data collection procedure. The model is applied illustratively to a set of menu preferences data. The article concludes with a discussion of the model's implications for consumer behavior theory.

The general conclusions of Rich and Jain (1968), which question the usefulness of life cycle and social class concepts as predictors of consumer behavior, are challenged. Data for food products and durables suggest a more positive association.

This article reports an empirical study designed to examine the test-retest reliability of personality trait measures developed from modification of standard tests, and to assess the ability of the modified test to determine the traits measured by the standard test. The results indicate that modified measurement instruments adequately measure the defined conceptual traits.

Roger G. Barker, Allan W. Wicker; Commentaries on Belk, “Situational Variables and Consumer Behavior”, Journal of Consumer Research, Volume 2, Issue 3, 1 D

The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. Both aggregate tests (secondary validity) and a measure of individual predictive accuracy (primary validity) suggested by the Bayesian literature on subjective probability assessment are used.

Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model.

The theory of perceived risk suggests that consumers can reduce the consequences of trying a new brand by buying a smaller quantity on the trial purchase than is normally bought. This study, based on longitudinal analysis of 1,480 individual new brand buyers, found that initial purchase quantities were smaller, as predicted.

Journal Article Consumer Choice and Use of Bank Credit Cards: A Model and Cross-Section Results Get access Kenneth J. White Kenneth J. White Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 10–18, https://doi.org/10.1086/208611 Published: 01 June 1975

Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.