An Examination of Selected Marketing Mix Elements and Brand Equity B. Yoo; N. Donthu; S. Lee Journal of the Academy of Marketing Science 2000 28(2), 195-211
Technology Infusion in Service Encounters M. J. Bitner; S. W. Brown; M. L. Meuter Journal of the Academy of Marketing Science 2000 28(1), 138-149
The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? M. J. Barone; A. D. Miyazaki; K. A. Taylor Journal of the Academy of Marketing Science 2000 28(2), 248-262
Cultivating Service Brand Equity L. L. Berry Journal of the Academy of Marketing Science 2000 28(1), 128-137
How First Impressions of a Customer Impact Effectiveness in an Initial Sales Encounter K. R. Evans; R. E. Kleine; T. D. Landry; L. A. Crosby Journal of the Academy of Marketing Science 2000 28(4), 512-526
Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables M. Brucks; V. A. Zeithaml; G. Naylor Journal of the Academy of Marketing Science 2000 28(3), 359-374