Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context Shun Y. Lam; Venkatesh Shankar; M. Krishna Erramilli; Bvsan Murthy Journal of the Academy of Marketing Science 2004 32(3), 293-311
Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach George Balabanis; Adamantios Diamantopoulos Journal of the Academy of Marketing Science 2004 32(1), 80-95
Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan; O. C. Ferrell Journal of the Academy of Marketing Science 2004 32(1), 3-19
Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions Subroto Roy; K. Sivakumar; Ian F. Wilkinson Journal of the Academy of Marketing Science 2004 32(1), 61-79
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research Ruth N. Bolton; Katherine N. Lemon; Peter C. Verhoef Journal of the Academy of Marketing Science 2004 32(3), 271-292
The Adaptive Consequences of Pride in Personal Selling W. Verbeke Journal of the Academy of Marketing Science 2004 32(4), 386-402