Expanding understanding of service exchange and value co-creation: a social construction approach Bo Edvardsson; Bård Tronvoll; Thorsten Gruber Journal of the Academy of Marketing Science 2011 39(2), 327-339
Toward a “theoretical toolbox” for sustainability research in marketing Brian L. Connelly; David J. Ketchen; Stanley F. Slater Journal of the Academy of Marketing Science 2011 39(1), 86-100
Market-oriented sustainability: a conceptual framework and propositions Victoria L. Crittenden; William F. Crittenden; Linda K. Ferrell; O. C. Ferrell; Christopher C. Pinney Journal of the Academy of Marketing Science 2011 39(1), 71-85
Productive play time: the effect of practice on consumer demand for hedonic experiences Kyle B. Murray; Steven Bellman Journal of the Academy of Marketing Science 2011 39(3), 376-391
Green marketing strategies: an examination of stakeholders and the opportunities they present J. Joseph Cronin; Jeffery S. Smith; Mark R. Gleim; Edward Ramirez; Jennifer Dawn Martinez Journal of the Academy of Marketing Science 2011 39(1), 158-174
Market-focused sustainability: market orientation plus! G. Tomas M. Hult Journal of the Academy of Marketing Science 2011 39(1), 1-6
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages Janet Y Murray; Gerald Yong Gao; Masaaki Kotabe Journal of the Academy of Marketing Science 2011 39(2), 252-269
Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories G. Tomas M. Hult Journal of the Academy of Marketing Science 2011 39(4), 509-536
Proactive customer orientation and its role for creating customer value in global markets Christopher P. Blocker; Daniel J. Flint; Matthew B. Myers; Stanley F. Slater Journal of the Academy of Marketing Science 2011 39(2), 216-233
Music for free? How free ad-funded downloads affect consumer choice Dominik Papies; Felix Eggers; Nils Wlömert Journal of the Academy of Marketing Science 2011 39(5), 777-794