Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study Sara Leroi-Werelds; Sandra Streukens; Michael K. Brady; Gilbert Swinnen Journal of the Academy of Marketing Science 2014 42(4), 430-451
Resource-based theory in marketing Irina V. Kozlenkova; Stephen A. Samaha; Robert W. Palmatier Journal of the Academy of Marketing Science 2014 42(1), 1-21
Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents Doreén Pick; Martin Eisend Journal of the Academy of Marketing Science 2014 42(2), 186-204