Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity Shuba Srinivasan; Oliver J. Rutz; Koen Pauwels Journal of the Academy of Marketing Science 2016 44(4), 440-453
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies Clay M. Voorhees; Michael K. Brady; Roger Calantone; Edward Ramirez Journal of the Academy of Marketing Science 2016 44(1), 119-134
Does relationship marketing matter in online retailing? A meta-analytic approach Varsha Verma; Dheeraj Sharma; Jagdish Sheth Journal of the Academy of Marketing Science 2016 44(2), 206-217
Institutions and axioms: an extension and update of service-dominant logic Stephen L. Vargo; Robert F. Lusch Journal of the Academy of Marketing Science 2016 44(1), 5-23
Value co-creation: concept and measurement Kumar Rakesh Ranjan; Stuart Read Journal of the Academy of Marketing Science 2016 44(3), 290-315
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing V. Kumar; Ashutosh Dixit; Rajshekar G. Javalgi; Mayukh Dass Journal of the Academy of Marketing Science 2016 44(1), 24-45