The copycat CMO: firms’ imitative behavior as an explanation for CMO presence Cecilia Wiedeck; Andreas Engelen Journal of the Academy of Marketing Science 2018 46(4), 632-651
Review articles: purpose, process, and structure Robert W. Palmatier; Mark B. Houston; John Hulland Journal of the Academy of Marketing Science 2018 46(1), 1-5
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value Sander F. M. Beckers; Jenny van Doorn; Peter C. Verhoef Journal of the Academy of Marketing Science 2018 46(3), 366-383
Pricing hybrid bundles by understanding the drivers of willingness to pay Jeffrey Meyer; Venkatesh Shankar; Leonard L. Berry Journal of the Academy of Marketing Science 2018 46(3), 497-515
Cost-effective service excellence Jochen Wirtz; Valarie Zeithaml Journal of the Academy of Marketing Science 2018 46(1), 59-80
“Keep on Turkin’”? John Hulland; Jeff Miller Journal of the Academy of Marketing Science 2018 46(5), 789-794
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles John Hulland; Hans Baumgartner; Keith Marion Smith Journal of the Academy of Marketing Science 2018 46(1), 92-108
Gamified interactions: whether, when, and how games facilitate self–brand connections Axel Berger; Tobias Schlager; David E. Sprott; Andreas Herrmann Journal of the Academy of Marketing Science 2018 46(4), 652-673