Knowledge that Transforms
To make high-quality research more accessible and easier to explore.
Fields:
99 results
✕ Clear filters
Computer Abstracts
Consumer Research for Management Decisions
An Assessment of the Mall Intercept Approach to Interviewing
Iterative Partitioning Methods: The Use of Mapping Theory as a Clustering Technique
Testing the Exact Order of an Individual's Choice Process in an Information-Theoretic Framework
Iterative Partitioning Methods: The use of Mapping Theory as a Clustering Technique
This article supplements the Punj and Stewart review article on cluster analysis that appeared in the May 1983 issue of the JMR. In particular, the authors look at the use of mapping theory as an iterative partitioning method of clustering. Both a numerical example and an empirical application are presented to help explain and demonstrate the technique.
LOTUS 1-2-3 for Marketing and Sales
A Test of Reducing Callbacks and Not-at-Home Bias in Personal Interviews by Weighting At-Home Respondents
James C. Ward, Bertram Russick, William Rudelius, A Test of Reducing Callbacks and Not-at-Home Bias in Personal Interviews by Weighting At-Home Respondents, Journal of Marketing Research, Vol. 22, No. 1 (Feb., 1985), pp. 66-73
Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views
Philippe A. Naert, Marcel Weverbergh, Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views, Journal of Marketing Research, Vol. 22, No. 4 (Nov., 1985), pp. 453-461