Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity Julie Guidry Moulard; Randle D. Raggio; Judith Anne Garretson Folse Journal of the Academy of Marketing Science 2020
The interplay between business and personal trust on relationship performance in conditions of market turbulence Stephanie M. Mangus; Eli Jones; Judith Anne Garretson Folse; Shrihari Sridhar Journal of the Academy of Marketing Science 2020