Consumer Religiosity and Retail Store Evaluative Criteria Stephen W. McDaniel; John Burnett Journal of the Academy of Marketing Science 1990
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An Analysis of Need-Appeals in Television Advertising James U. McNeal; Stephen W. McDaniel Journal of the Academy of Marketing Science 1984
An analysis of need-appeals in television advertising James U. McNeal; Stephen W. McDaniel Journal of the Academy of Marketing Science 1984