Knowledge that Transforms

—Editorial by Martin K. Starr, Editor-in-Chief, Management Science: Application —Letters to the Editor –“To the Editor” by Eugene P. Saxby, Management Science Department, Security First National Bank, Los Angeles –“To the Editor” by Ray Radosevich, The University of Kansas –“To the Editor” by Geoffrey P. E. Clarkson, Manchester Business School, University of Manchester, England –“To the Editor” by Thomas H. Naylor, Duke University –“To the Editor” by Peter J. Kolesar, Columbia University –“To the Editor” by Al Kahl, College of Business, University of Georgia, Athens, Georgia.

—Letters on marketers and consumers —“To the Editor” by Bent Stidsen, Philadelphia, Pennsylvania —“To the Editor” by Morris J. Solomon, Silver Spring, Maryland —“Proposal” by Morris J. Solomon (excerpts) —“To the Editor” by Morris J. Solomon (reply to the Editor) —“To the Editor” by Rev. Roger Alling, Newark, New Jersey

Editorial about research on research.

Editorial comments.