Knowledge that Transforms

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Growing, Growing, Gone

N GolderPeter; J TellisGerard
Marketing Science 2004
Research on the product life cycle PLC has focused primarily on the role of diffusion. This study takes a broader theoretical perspective on the PLC by incorporating informational cascades and deve...

Internet and redefining tourism distribution system

Tanja Đelić
Marketing Science 2004
Since the introduction, computerized systems that manage reservation systems, rapidly became inevitable distribution channel for all service companies in tourist industry. GDS in reality using communication network connects service offer, selling personnel and air companies.