Knowledge that Transforms

This paper measures the effects of direct-to-consumer advertising for smoking cessation prescription drugs and examines how access barriers moderate these effects.

Despite lower accuracy in poor neighborhoods, Zillow’s automated home value estimates provide greater benefits to these housing markets by reducing more uncertainty.

This paper examines the impact of a ban on unsolicited store flyers in seven Dutch municipalities that shifted from an opt-out to an opt-in policy between 2018 and 2020. Despite a 50% drop in flyer distribution, household grocery shopping behavior remained largely unchanged. The findings suggest that reducing flyer waste may be possible without substantially disrupting shopping behavior.

This paper studies whether firms’ reputation consideration can serve as a commitment device for privacy protection in a long-run game when consumers have imperfect monitoring technology.

This paper empirically examines how cheaper access to review platforms affects consumer behavior and firms’ incentives to improve product quality in markets where information is traditionally limited.

Information asymmetry between investors and entrepreneurs brings about distortions to product experimentations and inefficiencies to innovation outcomes, which are exacerbated by investors’ stereotypes on entrepreneurs.

We show that B2B buyers pay more for the same good to sellers with whom they have a social tie (i.e., the individual seller is their ex-employee) and in return get access to higher supply reliability.

John D. C. Little revolutionized marketing science, and we honor his legacy by reaffirming his decision-calculus principles, reviewing his most impactful research, and conveying his vision for a future that integrates rigor and relevance.

This paper studies how contentious censorship policies like book bans impact consumption and the role social media platforms play in moderating this effect.