Mass Shootings and Their Impact on Retail
This study quantifies the substantial economic cost of mass shootings on the U.S. retail sector using detailed debit/credit card transactions data from individual retail businesses.
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Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews
An AI and AI-human model to extract key features from conversational sales interview videos and predict expert scores
Frontiers: Generative AI and Personalized Video Advertisements
Experimental evidence on the impact of GenAI-created personalized video advertisements on engagement.
Advertising Platforms and Privacy
This paper examines the implications of privacy-motivated targeting restrictions on consumer welfare, advertisers’ customer acquisition costs, and platform revenue.
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors
Examines the removal of gamification from a financial services app and its impact on incentivized behaviors like bill payments.
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
This study utilizes a difference-in-differences approach to analyze the causal effects of a store closure on a retail chain’s sales, consumer omnichannel shopping behavior, and mobile app usage.