Knowledge that Transforms

The increasing use of marketing data as legal evidence seems certain. And recent court decisions mean that everyone interested in marketing, advertising, and survey research should be familiar with the use of marketing data in courts of law. This article reviews pertinent features of the American legal system. It also describes some of the unusual problems in collecting and presenting marketing data to courts and administrative agencies. Standards for survey-research evidence are also explained.

Apparently there are some basic misunderstandings of the concept of regression. This article attempts a reconciliation of divergent viewpoints, and also explains the statistical theory underlying this phenomenon.

Is there a way to save U. S. television from the present quasimonopoly position that stems from the scarcity of VHF channels? This brief article calls attention to some serious inequities that have developed from the manner in which this vital public property has been exploited, and suggests methods for reducing such inequities.