Knowledge that Transforms

The author holds that markup percentage can make substantial contributions to the department store as a negotiation tool, as a control and planning device, and as a decision tool.

Where should a gasoline marketer build new stations? In markets where his brand is well represented, or in markets where he has a small share of the stations? The conclusions in this study will surprise many marketers, and may well be applicable to products and services other than gasoline.

When the United States Supreme Court acts to decide business controversies, how should modern marketers respond? What organizational or operational changes should management consider to conform to the decisions handed down by the Supreme Court? This article, premised on the conviction that the modern economy is constantly being modified by our legal institutions, analyzes eight different decisions handed down by the Supreme Court during 1965, as well as appropriate responses for marketers.