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Marketing Abstracts

Journal of Marketing 1981
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Marketing Abstracts

Walter Gross
Journal of Marketing 1981
Restricted accessAbstractFirst published March 1981Marketing AbstractsWalter GrossView all authors and affiliationsVolume 45, Issue 2https://doi.org/10.1177/002224298104500215

Marketing Abstracts

Walter Gross
Journal of Marketing 1981
Restricted accessAbstractFirst published June 1981Marketing AbstractsWalter GrossView all authors and affiliationsVolume 45, Issue 3https://doi.org/10.1177/002224298104500317