Knowledge that Transforms

Durable goods will be the fastest growing sector of the consumer market in the 1980's. Through Guttman scalogram analysis, consumer acquisition patterns for twelve heterogeneous durables are examined. Ownership patterns are compared through split-half analyses, across data collected in two consecutive years, and between types of dwelling units.

Research on the effects of television advertising has focused on source, message, and audience characteristics, but much less on the situational aspects of the message environment. This article shows how the structure of the environment in which a commercial is embedded affects an individual viewer's attention to and comprehension of the commercial.

Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change.

Journal Article Response Time, Conflict, and Involvement in Brand Choice Get access Tyzoon T. Tyebjee Tyzoon T. Tyebjee Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 295–304, https://doi.org/10.1086/208770 Published: 01 December 1979 Article history Received: 01 April 1977 Revision received: 01 April 1979 Published: 01 December 1979

The effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection are considered. The notion that the degree of congruence between format and task influences performance is supported for the time data and to some extent for subjective reactions, but not for format selection or accuracy.

Recent changes in family composition and life style, including rising divorce rates and decreasing family size, suggest that a reexamination of the traditional family life cycle is necessary. A revised family life cycle, with implications for family sociologists and consumer and marketing researchers, is proposed.

Attribution, as a process, is related to consumer decision making by a descriptive model. Published papers that have applied attributional approaches to consumer scenarios are analyzed to highlight both existing problems and opportunities for enhanced understanding. An assessment of the potential for attribution theory in consumer research is offered.

Journal Article Differences in Consumer Purchase Behavior by Credit Card Payment System Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 1, June 1979, Pages 58–66, https://doi.org/10.1086/208748 Published: 01 June 1979 Article history Received: 01 May 1978 Revision received: 01 December 1978 Published: 01 June 1979

Journal Article Activation Research: Psychobiological Approaches in Consumer Research Get access Werner Kroeber-Riel Werner Kroeber-Riel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 4, March 1979, Pages 240–250, https://doi.org/10.1086/208736 Published: 01 March 1979 Article history Received: 01 March 1978 Revision received: 01 October 1978 Published: 01 March 1979

Journal Article Task Complexity and Contingent Processing in Brand Choice Get access Denis A. Lussier, Denis A. Lussier Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard W. Olshavsky Richard W. Olshavsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 2, September 1979, Pages 154–165, https://doi.org/10.1086/208758 Published: 01 September 1979 Article history Received: 01 June 1978 Revision received: 01 April 1979 Published: 01 September 1979