Knowledge that Transforms

The utilization of the newly improved and expanded St. Lawrence Seaway will occasion major changes in economic activities. It is possible, and indeed has become almost a parlor game, to make differing estimates of the direction and extent of the Seaway's impact. The one certainty is that there WILL be an impact. This impact will inevitably change marketing prospects, both internal and external to the United States. As the result of a study recently completed, it is possible to form some estimates of the direction which these changes may take.

This article suggests means of identifying harmful forms of price cutting. It also provides a further exploration of the relationships between predatory pricing and ease of entry. The author discusses price meeting as an aspect of the controversial “good-faith defense” to a charge under the Robinson-Patman Act.

Using the rationale of mathematical optimization, a procedure is described for systematically determining an optimum point of consumer quality. The procedure makes more efficient use of consumer data than trial-and-error testing of product alternatives.

The author invites marketers to take a fresh look at some favorite “pigeon-holes” where traditional ideas about how to sell to women ought to be gathering more dust.

Are Americans unwilling to grapple with the naked concept of power? Is our present distribution of economic power sound? The recent Chairman of the Federal Trade Commission examines this distribution, and shows why the antitrust laws are a principal guarantee of its enduring quality.