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2006–2007 Guest Area Editors and Ad Hoc Reviewers
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Internet plan and planning
Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same time, there are a lot specific c request in preparing marketing plan comparing to business planning due to marketing plan is an essential part. The importance of internet plan and planning rely on specific features of the internet network but as a part of general corporate as well as marketing strategy.
Commentary---Mental Accounting and Consumer Choice
Disentangling Pioneering Cost Advantages and Disadvantages
Existing literature discusses a number of possible pioneering cost advantages and disadvantages. In this paper, we empirically test three different sources of long-term pioneering cost advantage---...