On the value relevance of customer satisfaction. Multiple drivers and multiple markets Sascha Raithel; Marko Sarstedt; Sebastian Scharf; Manfred Schwaiger Journal of the Academy of Marketing Science 2012 40(4), 509-525
Specification, evaluation, and interpretation of structural equation models Richard P. Bagozzi; Youjae Yi Journal of the Academy of Marketing Science 2012 40(1), 8-34
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective Adamantios Diamantopoulos; Marko Sarstedt; Christoph Fuchs; Petra Wilczynski; Sebastian Kaiser Journal of the Academy of Marketing Science 2012 40(3), 434-449
Exciting red and competent blue: the importance of color in marketing Lauren I. Labrecque; George R. Milne Journal of the Academy of Marketing Science 2012 40(5), 711-727
Consumer spending self-control effectiveness and outcome elaboration prompts Kelly L. Haws; William O. Bearden; Gergana Y. Nenkov Journal of the Academy of Marketing Science 2012 40(5), 695-710
The role of aesthetic taste in consumer behavior Wayne D. Hoyer; Nicola E. Stokburger-Sauer Journal of the Academy of Marketing Science 2012 40(1), 167-180
An assessment of the use of partial least squares structural equation modeling in marketing research Joe F. Hair; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena Journal of the Academy of Marketing Science 2012 40(3), 414-433