Knowledge that Transforms

Sreekumar R. Bhaskaran (“ Consumer Mental Accounts and Implications to Selling Base Products and Add-ons ”) is an assistant professor of operations management at the Cox School of Business, Southern Methodist University. He has a B.E. in mechanical engineering from the Indian Institute of Technology Madras, an MBA in operations and marketing from the Indian Institute of Management Calcutta, and a Ph.D. in supply chain and operations management from the McCombs School of Business, University of Texas at Austin. His primary research interests include new product development, supply chain management, and marketing and operation interfaces. His work has previously appeared in Management Science, Marketing Science, and Production and Operations Management. Dondeena Bradley (“ Further Examining the Impact of the NLEA on Nutrition ”) is the Vice President, Global R&D and Nutrition Ventures, at PepsiCo, where she is responsible for designing new solutions that target the special needs of consumers with diverse health and nutrition challenges. Prior to joining PepsiCo in 2007, she held numerous roles in the areas of strategy, nutrition, and health with Johnson & Johnson, Mars Inc., the Stepan Company, and the Campbell Soup Company. She received her Ph.D. in food science from The Ohio State University, her M.S. in nutrition from Purdue University, and her B.S. from Anderson University. Dipankar Chakravarti (“ Bidding Behavior in Descending and Ascending Auctions ”) is a professor of marketing at the Johns Hopkins Carey Business School, where he served as Vice Dean, Programs, and is also a professor emeritus at the University of Colorado, Boulder, where he was the Ortloff Professor of Business. He holds a Ph.D. in industrial administration from Carnegie Mellon University and has taught previously at the University of Arizona, Duke, and University of Florida. His current research examines marketing and consumer behavior issues in emerging economies, with a focus on the psychology of consumption in poverty and development. His research on consumer and managerial decision making in marketing contexts has been published in the field's leading scholarly journals and received several significant academic recognitions. Among his other contributions to the marketing field are two sons—one a practitioner and the other an academic; he also has three grandsons who he hopes will also publish in Marketing Science one day. Amar Cheema (“ Bidding Behavior in Descending and Ascending Auctions ”) is an associate professor of marketing at the McIntire School of Commerce, University of Virginia. He received his Ph.D. from the University of Colorado, Boulder. His research interests include auctions and online purchase behavior, pricing and promotion effects, behavioral decision theory, and word-of-mouth influences. Lesley Chiou (“ How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? ”) is an associate professor of economics at Occidental College. She received her Ph.D. in economics from the Massachusetts Institute of Technology. She is interested in industrial organization and applied econometrics, and her research focuses on online advertising and competition in the retail sector. Martijn G. de Jong (“ State-Dependence Effects in Surveys ”) holds a Chair in Marketing Research at the Erasmus School of Economics, Erasmus University, and is a Tinbergen Research Fellow. He has a B.Sc. and M.Sc. in econometrics from Erasmus University and a Ph.D. in marketing from Tilburg University. He is mainly interested in consumer preference measurement; often his research is cross-cultural in nature, relying on large-scale data sets. He received several major research grants, including an NWO (Netherlands Organization for Scientific Research) innovation grant. His awards include the J. C. Ruigrok Prize (awarded once every four years to the most productive young scholar in the Economic Sciences in the Netherlands) and the Christiaan Huygens Science Award (presented by HRH Princess Máxima of the Netherlands; awarded once every five years to a young economist in the Netherlands). Sanjiv Erat (“ Consumer Mental Accounts and Implications to Selling Base Products and Add-ons ”) is an assistant professor of innovation, technology, and operations management at the Rady School of Management, University of California, San Diego. He has a B.E. in computer science from the Indian Institute of Technology Madras and a Ph.D. in operations management from the College of Management, Georgia Institute of Technology. His primary research interests include new product development, marketing and operation interfaces, and behavioral economics. His work has previously appeared in Management Science. Rosellina Ferraro (“ Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act ”; “ From Consumer Information Regulation to Nutrition Competition: A Response ”) is an associate professor of marketing at the Robert H. Smith School of Business, University of Maryland. Her research focuses on consumer behavior—specifically, on the effects of social influence on choice and preference and the effects of external threats on consumption behavior. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. She serves on the editorial review board for the Journal of Consumer Research and was named a 2011 MSI Young Scholar. Joel Huber (“ Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act ”; “ From Consumer Information Regulation to Nutrition Competition: A Response ”) is the Alan D. Schwartz Professor of Business Administration at the Fuqua School of Business at Duke University. He has a B.A. from Princeton University and an MBA and Ph.D. from the Wharton School of the University of Pennsylvania. His research centers on ways relatively minor changes in the competitive context can have a large impact on market choice and the impact of this context dependency on appropriate ways to measure value. Recent work has focused on valuation of environmental changes, insurance programs, and health systems. He has been an associate editor for the Journal of Consumer Research for 12 years and the editor of Journal of Marketing Research for 3 years. Sanjay Jain (“ Self-Control and Incentives: An Analysis of Multiperiod Quota Plans ”) is a professor and the JCPenney Chair of Marketing and Retailing Studies at the Mays Business School, Texas A&M University. His research interests are in the areas of competitive strategy, behavioral economics, and experimental game theory. His research has been published in the Journal of Marketing Research, Management Science, and Marketing Science. He is an associate editor for Management Science and serves on the editorial boards of the Journal of Marketing Research and Marketing Science. Kevin Lane Keller (“ Economic and Behavioral Perspectives on Brand Extension ”) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. His academic resume includes degrees from Cornell, Duke, and Carnegie Mellon universities, award-winning research, and faculty positions at the University of California at Berkeley, Stanford, and the University of North Carolina. His textbook, Strategic Brand Management, has been adopted at the top business schools and leading firms around the world. He is also the coauthor (with Philip Kotler) of the all-time best-selling introductory marketing textbook, Marketing Management. Donald R. Lehmann (“ State-Dependence Effects in Surveys ”) is the George E. Warren Professor of Business at the Columbia Business School. He has a B.S. in mathematics from Union College, Schenectady, NY, and an MSIA and Ph.D. from the Krannert School of Purdue University. His research interests include individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers. He has published numerous journal articles and six books. He was the founding editor of Marketing Letters; has served on the editorial boards of the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Management Science, and Marketing Science; and has served as executive director of the Marketing Science Institute and as president of the Association for Consumer Research. Christine Moorman (“ Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act ”; “ From Consumer Information Regulation to Nutrition Competition: A Response ”) is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. She has published research on consumers, managers, and organization learning and the use of information in a range of marketing strategy and public policy contexts. Founder of the CMO Survey, author of the book Strategy from the Outside In: Profiting from Customer Value (recipient of the 2011 Berry Book Prize), and winner of the Paul D. Converse award, she has also served as a trustee for the Marketing Science Institute and on the Board of Directors of the American Marketing Association. Sridhar Moorthy (“ Can Brand Extension Signal Product Quality? ”; “ On Brand Extension as a Signal of Product Quality: A Reply to Keller and Wernerfelt ”) is the Manny Rotman Professor of Marketing at the Rotman School of Management, University of Toronto. He received his Ph.D. from Stanford University, and he has taught previously at the University of Rochester, Yale School of Management, INSEAD, the Universi

Alexandre Belloni (“ Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers ”) is an associate professor of decision sciences at the Fuqua School of Business, Duke University. He received a Ph.D. from the Massachusetts Institute of Technology and was awarded an IBM Herman Goldstine Postdoctoral Fellowship. His research interests include high-dimensional statistics and econometrics, mechanism design, and marketing applications. Ram Bezawada (“ Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets ”) is an assistant professor of marketing at the School of Management, State University of New York at Buffalo. He has a Ph.D. in marketing from the Krannert Graduate School of Management and an M.S. in statistics from the College of Science, respectively, from Purdue University. His research interests include aspects related to shopper marketing, health behavior, new product development, and branding. He is also exploring topics related to multichannel shopping, social media, digital marketing, and new media. William Boulding (“ Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers ”) is the Dean and JB Fuqua Professor of Business Administration at the Fuqua School of Business, Duke University. His research interests lie at the intersection of management, marketing, and strategy. He won the 1998 William F. O'Dell Award and the 2006 Harold H. Maynard Award. He is thrilled to see his longtime research collaborator, Rick Staelin, happily teaching core marketing! Joan Calzada (“ Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions ”) is an associate professor of economics at the University of Barcelona and a member of the research group on governments and markets. He holds an M.S. in economics from the University College London and a Ph.D. in economics from the University of Barcelona. His research interests are industrial organization and public economics, and he has published in academic journals such as the Economic Journal, Information Economics and Policy, Journal of Regulatory Economics, and Review of Industrial Organization. Mathew B. Chylinski (“ Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects ”) is a faculty member in the School of Marketing at the Australian School of Business, the University of New South Wales. He is a graduate of the University of New South Wales with honours in economics, and he earned a Ph.D. from the Australian Graduate School of Management. He studies how consumers learn to develop preferences over time and how innovations are adopted based on the structure of social networks. Yaniv Dover (“ Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data ”) is a postdoctoral associate at the Yale School of Management at Yale University. His research interests include word of mouth, social networks, economics of information, and diffusion of innovation. Marshall Freimer (“ Periodic Advertising Pulsing in a Competitive Market ”) is a professor of management science and computers and information systems at the William E. Simon Graduate School of Business Administration at the University of Rochester. He holds a Ph.D. in mathematics from Harvard University. He uses applied probability and decision sciences to analyze problems in information management, electronic commerce, and marketing. With Len Simon, he coauthored Analytical Marketing, which appeared in 1970 and was one of the first published books in the area of marketing science. Michael R. Galbreth (“ Social Sharing of Information Goods: Implications for Pricing and Profits ”) is an associate professor of management science at the Moore School of Business, University of South Carolina. He holds a Ph.D. from Vanderbilt University and has been awarded a Fulbright Scholarship for his research on sustainable operations. His research interests include sustainable business practices, the business impact of emerging technologies, and the interface between operational and marketing decision making. His work has appeared in journals such as Production & Operations Management, MIS Quarterly, and Interfaces. Bikram Ghosh (“ Social Sharing of Information Goods: Implications for Pricing and Profits ”) is an assistant professor of marketing at the Moore School of Business, University of South Carolina. He holds an M.S. in economics and Ph.D. in marketing from Purdue University. His research focuses on analytical and empirical models of product bundling, competitive effects of advertising avoidance technologies such as digital video recorders, and the effect of sustainable business practices on product market competition; he is also interested in analytical models of social networks. His research has appeared in Marketing Science and Management Science. Jacob Goldenberg (“ Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data ”) is a professor of marketing at the School of Business Administration at the Hebrew University of Jerusalem and a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics, and social networks effects. He has published in journals such as the Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics, and Science; in addition, he is an author of two books published by the Cambridge University Press. His scientific work has been featured in the New York Times, the Wall Street Journal, the Boston Globe, the BBC News Herald Tribune, the Economist, and Wired Magazine. Sachin Gupta (“ Handling Endogenous Regressors by Joint Estimation Using Copulas ”) is the Henrietta Johnson Louis Professor of Management and Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He received his Ph.D. from Cornell as well. His earlier papers have been honored with the O'Dell Award and the Paul Green Award of the American Marketing Association, and he is also the recipient of several teaching awards. He is on the editorial boards of the Journal of Marketing Research and Marketing Science. Bruce G. S. Hardie (“ Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects ”) is a professor of marketing at the London Business School. His primary research interest lies in the development of data-based models to support marketing analysts and decision makers, with a particular interest in models that are easy to implement. Most of his current projects focus on the development of probability models for customer-base analysis. Tingting He (“ Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits ”) is an assistant professor in marketing at the Lubar Business School, University of Wisconsin–Milwaukee. In 2008, she obtained a Ph.D. in marketing from the Olin Business School, Washington University in St. Louis. Her research interests include quantitative analysis of competitor and consumer behavior. Dan Horsky (“ Periodic Advertising Pulsing in a Competitive Market ”) is the Benjamin L. Forman Professor of Marketing at the William E. Simon Graduate School of Business, University of Rochester. He has published on a wide variety of marketing topics and has twice won the John D. C. Little Best Paper Award. His outside interests include swimming and art collecting. Dmitri Kuksov (“ Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits ”) is an associate professor at the Olin Business School of the Washington University in St. Louis and holds a Ph.D. in marketing from Haas Business School of the University of California, Berkeley. His research interests include studying competitive strategy, markets with incomplete information, consumer communication and networks, branding and product line strategy, and customer satisfaction. His work has appeared in a number of journals, including Marketing Science, Management Science, the Journal of Marketing Research, and the Journal of Economic Theory. He received the 2005 Frank M. Bass Dissertation Award, and two of his papers were finalists for the 2007 John D. C. Little Award. Mitchell J. Lovett (“ Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers ”) is an assistant professor of marketing at the University of Rochester's Simon Graduate School of Business. He received a Ph.D. in business administration from Duke University and an MBA from Boise State University. His research interests include advertising, targeted marketing, consumer learning, and political marketing. Chakravarthi Narasimhan (“ Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits ”) is the Philip L. Siteman Professor of Marketing in the Olin Business School at the Washington University in St. Louis. His current research interests are in modeling demand in pharmaceutical and telecommunication markets, understanding the impact of promotions on brands, examining interaction of multiple marketing strategies, and investigating supply chain contracts, especially supply chain strategies under uncertainty. He is an associate editor of Marketing Science and Quantitative Marketing and Economics, and his work has published in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Business, the Journal of Econometrics, and

Henry Assael (“ An Empirical Study of Word-of-Mouth Generation and Consumption ”) is a professor of marketing at the Stern School of Business, New York University. He has written over 30 articles for scholarly journals, and he edited a 33-volume series on the history of marketing and a 30-volume series on the history of advertising. He is the author of three widely used texts: Consumer Behavior: A Strategic Approach (seven editions), Marketing: Principles and Strategy (three editions), and Marketing Management: Strategy and Action. Hemant K. Bhargava (“ Retailer-Driven Product Bundling in a Distribution Channel ”) is an associate dean and the Jerome and Elsie Suran Professor of Technology Management at the Graduate School of Management, University of California, Davis. He studies business strategy and competition for technology products such as information goods, online services, software, electronic gadgets, media and entertainment goods, and alternative energy technologies. Peter Boatwright (“ A Satisficing Choice Model ”) is an associate professor of marketing at the Tepper School of Business at Carnegie Mellon University. He also has a courtesy faculty appointment in mechanical engineering at Carnegie Mellon University. He received his Ph.D. from University of Chicago's Booth School of Business, and his research interests include product development processes and marketing of new products, Bayesian modeling, and consumer response to product assortment. Bryan Bollinger (“ Peer Effects in the Diffusion of Solar Photovoltaic Panels ”) is an assistant professor of marketing at New York University's Stern School of Business. His research interests lie at the intersection of marketing, empirical industrial organization, and economic policy, including empirical methods, dynamics, technology adoption, demand- and supply-side spillover effects, and the effectiveness of marketing mix variables and policy tools in affecting consumer and firm behavior. He received both a B.A. and B.E. in engineering from Dartmouth College, and an M.A. in economics and a Ph.D. in marketing from Stanford University. Xiaohong Chen (“ An Empirical Study of Word-of-Mouth Generation and Consumption ”) is a professor of management science at the Business School of Central South University, China. She received a B.S. in computer science and an M.S. in management science from Central South University, China, and a Ph.D. in management science from the Tokyo Institute of Technology, Japan. She is the principle professor of national first-level key principles “Management Science and Engineering” and “Innovation Group” of the National Natural Science Foundation in China. She is also the winner of “State Science Fund for Outstanding Youth” and named one of China's “National Outstanding Women” and “National Prominent Social Scientists.” Her research has been published in several top journals. John Deighton (“ Editorial—Research Priorities of the Marketing Science Institute: 2012–2014 ”) is the Executive Director of the Marketing Science Institute and the Harold M. Brierley Professor of Business Administration at the Harvard Business School. His Ph.D. is from the Wharton School of the University of Pennsylvania, and he served previously on the faculties of the University of Chicago and Dartmouth College. Kenneth Gillingham (“ Peer Effects in the Diffusion of Solar Photovoltaic Panels ”) is an assistant professor of economics at Yale University, with appointments in the School of Forestry and Environmental Studies (primary) and the Department of Economics (courtesy). He holds a Ph.D. from Stanford University and a B.A. from Dartmouth College. His research focuses on the adoption of new technologies, including renewable energy, energy efficiency, and green transportation technologies. He was a Fulbright Fellow in New Zealand and has worked at the White House Council of Economic Advisers and Resources for the Future. Liang Guo (“ Consumer Deliberation and Product Line Design ”) is an associate professor of marketing and Senior Wei Lun Fellow at Hong Kong University of Science and Technology. He received a Ph.D. in business administration from the University of California, Berkeley, and a B.A. in economics from Beijing University. His research interests include behavioral economics, channel interaction, information acquisition and sharing, and marketing strategy. His research work has been accepted for publication at the Journal of Economics and Management Strategy, Management Science, and Marketing Science; he serves on the editorial boards of Marketing Science and Management Science (associate editor). He was named an MSI Young Scholar in 2009. Mantian (Mandy) Hu (“ An Empirical Study of Word-of-Mouth Generation and Consumption ”) is an assistant professor in the Department of Marketing at the Chinese University of Hong Kong, Hong Kong. She received a B.A. in economics from Fudan University, China, an M.A. in economics from Tufts University, and a Ph.D. in marketing from New York University. She is the 2011 recipient of the Best Proposal Award in the Society for Marketing Advances (SMA) Dissertation Proposal Competition. Ganesh Iyer (“ Competition in Consumer Shopping Experience ”) is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California, Berkeley. He received his Ph.D. from the University of Toronto and was previously on the faculty at Washington University in St. Louis. His research uses economic theory to study marketing strategy problems; his areas of research are the coordination of product distribution, marketing information, Internet strategy, strategic communication, and bounded rationality in marketing strategy. He is currently an associate editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He received the 2000 John D. C. Little Award and was a finalist for the Little award on three other occasions, and two of his papers have been finalists for the INFORMS Long Term Impact Award. Gareth M. James (“ Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder ”) is an expert on statistical methodology with particular application to marketing problems such as prediction of technology evolution. He teaches both M.B.A. and Ph.D. courses ranging from introductory statistics to advanced modern nonlinear regression techniques. He was recently elected a fellow of the American Statistical Association, the nation's preeminent professional statistical society, in recognition of his outstanding professional contributions to and leadership in the field of statistical science. He has also earned numerous accolades from USC Marshall, including the Evan C. Thompson Faculty Teaching and Learning Innovation Award, and he is a two-time winner of both the Dean's Award for Research Excellence and the Golden Apple Award for teaching excellence in his M.B.A. courses. He has published numerous articles in leading journals such as the Journal of the American Statistical Association, for which he also serves on the editorial review board. Zsolt Katona (“ Contextual Advertising ”) is an assistant professor of marketing at the Haas School of Business, University of California, Berkeley. He has a Ph.D. in management from INSEAD; he also earned a Ph.D. in computer science from Eotvos University, Budapest. His current research focuses on understanding the interaction between websites' online advertising strategies. He also studies the role that link structure of social networks plays in word-of-mouth effects and community formation. Previously, he had analyzed characteristics of different random networks and published his work in such journals as the Journal of Applied Probability, Statistics and Probability Letters, and Random Structures and Algorithms. Susan Keane (“ Editorial—Research Priorities of the Marketing Science Institute: 2012–2014 ”) is the Editorial Director at the Marketing Science Institute, where she manages the development of the Relevant Knowledge book series, the working paper series, and other print and digital content. Dmitri Kuksov (“ Competition in Consumer Shopping Experience ”) is a professor of marketing at the Naveen Jindal School of Management, the University of Texas at Dallas. He previously worked at Washington University in St. Louis, and he holds a Ph.D. in marketing from the Haas Business School of the University of California, Berkeley. His research interests include competitive strategy, markets with incomplete information, consumer communication and networks, branding and product line strategy, and customer satisfaction. His work has appeared in a number of journals, including Marketing Science, Management Science, the Journal of Marketing Research, and the Journal of Economic Theory. He received the 2005 Frank M. Bass Dissertation Award for his work on search costs and product differentiation, which was also a finalist for the INFORMS Long Term Impact Award, and two of his papers were finalists for 2007 John D. C. Little Award. Natalie Mizik (“ Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms ”) is the Shansby Associate Professor of Marketing at the Foster School of Business, University of Washington (UW). She has published research in a broad set of substantive areas including branding, strategy, managerial myopia, customer satisfaction, and direct-to-physician pharmaceutical marketing. An award-winning teacher and researcher, she has served on the faculty of the Columbia Graduate School of Business and UNC Kenan-Flagler Business School, and she was a visiting professor at the MIT Sloan School of Management before she joined

Vincent Conitzer (“ Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases ”) is the Sally Dalton Robinson Professor of Computer Science and Professor of Economics at Duke University. His research focuses on computational aspects of microeconomic theory—in particular, game theory, mechanism design, voting/social choice, and auctions. In 2011, he received the IJCAI Computers and Thought Award, which is awarded to outstanding young scientists in artificial intelligence. Dennis Fok (“ Modeling Seasonality in New Product Diffusion ”) is an associate professor of econometrics at the Erasmus School of Economics, Erasmus University Rotterdam. His research interests are in the fields of marketing and applied econometrics. These interests include modeling choice at an individual level as well as at an aggregated level; furthermore, he is interested in nonlinear panels and simulation-based estimation. He publishes on these topics in journals as Marketing Science, the Journal of Marketing Research, the Journal of Applied Econometrics, and the Journal of Econometrics. Philip Hans Franses (“ Modeling Seasonality in New Product Diffusion ”) is a professor of applied econometrics and a professor of marketing research, both affiliated with the Erasmus School of Economics of the Erasmus University Rotterdam. His research interests include econometric models in marketing and forecasting. Currently, he serves as the dean of the Erasmus School of Economics. David Godes (“ The Strategic Impact of References in Business Markets ”) is an associate professor in the Department of Marketing at the Robert H. Smith School of Business, University of Maryland. He received a B.S. in economics at the University of Pennsylvania and an S.M. and Ph.D. in management science from the Massachusetts Institute of Technology. His research interests include word-of-mouth communication, social networks, media competition, and sales management. His work has appeared in Marketing Science, Management Science, Quantitative Marketing and Economics, and the Harvard Business Review. Teck-Hua Ho (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is the William Halford Jr. Family Professor of Marketing and the director of the Asia Business Center at the Haas School of Business at the University of California, Berkeley. Currently on leave from UC Berkeley, he is working as the Vice President (Research Strategy) at the National University of Singapore, where he holds the Tan Chin Tuan Centennial Professorship. His research spans a wide range of topics in marketing and economics, and it has been internationally recognized; he was a finalist for several best paper awards, including the 2011 William F. O'Dell Award. Currently, he is the codepartment editor of behavioral economics for Management Science, and he serves as an area editor for the Journal of Marketing Research and Marketing Science. Raghuram Iyengar (“ A Conjoint Model of Quantity Discounts ”) is an assistant professor of marketing at the Wharton School of the University of Pennsylvania. He earned his Ph.D. from Columbia University and his B.Tech. from the Indian Institute of Technology Kanpur. His research focuses on pricing and social influence. His work has been published in Marketing Science, the Journal of Marketing Research, Quantitative Marketing and Economics, and Psychometrika. Kamel Jedidi (“ A Conjoint Model of Quantity Discounts ”) is the John A. Howard Professor of Marketing at Columbia Business School, Columbia University, New York. He holds a bachelor's degree in economics from the Faculté des Sciences Economiques de Tunis, Tunisia, and master's and Ph.D. degrees in marketing from the Wharton School of the University of Pennsylvania. His substantive research interests include pricing, product design and positioning, diffusion of innovations, market segmentation, and the long-term impact of advertising and promotions; his methodological interests lie in multidimensional scaling, classification, structural equation modeling, and Bayesian and finite-mixture models. He has extensively published in the leading marketing, statistics, and psychometric journals, the most recent of which include the Journal of Marketing Research, Marketing Science, Management Science, and Psychometrika. Praveen K. Kopalle (“ The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs ”) is a professor of marketing at the Tuck School of Business at Dartmouth, Dartmouth College. He received his Ph.D. from Columbia University, New York, a PGDM from the Indian Institute of Management, Bangalore, and a B.E. from Osmania University, Hyderabad; prior to joining Tuck, he was on the faculty at the University of Arizona, Tucson. His research interests include new products/innovation, pricing and promotions, customer expectations, and e-commerce. He is on the editorial boards of Marketing Science, Marketing Letters, the Journal of Revenue and Pricing Management, the Journal of Interactive Marketing, the International Journal of Technology and Marketing, the International Journal of Electronic Commerce, and IIMB Management Review, and he serves as an associate editor of marketing science at the Journal of Retailing. Lakshman Krishnamurthi (“ Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis ”) is the Montgomery Ward Professor of Marketing at the Kellogg School of Management, Northwestern University, and has served as the chairman of the Marketing Department for 11 years. He is a past winner of the John D. C. Little award for the best paper published in Marketing Science. He is a coauthor (with Rakesh Vohra) of Principles of Pricing: An Analytical Approach, published by the Cambridge University Press. Shan Li (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is a member of the research staff and a service scientist at Philips Research. She obtained her Ph.D. in industrial engineering and operations research at the University of California, Berkeley. Before she joined Philips Research, she was an operations research scientist at Amazon.com. Her research interests span a wide range of topics in business analytics and service science. Scott A. Neslin (“ The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs ”) is the Albert Wesley Frey Professor of Marketing at the Tuck School of Business, Dartmouth College. His research applies statistical analysis to measuring marketing effectiveness and developing managerially relevant insights in the fields of customer relationship management and sales promotion. He is coauthor of Sales Promotion: Concepts, Methods and Strategies and Database Marketing: Analyzing and Managing Customers. He is an INFORMS Society for Marketing Science Fellow and a recipient of the John D. C. Little and Harold H. Maynard Awards. So-Eun Park (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is a doctoral student in the marketing department at the Haas School of Business, University of California, Berkeley. Before coming to UC Berkeley, she earned her B.A. with honors in mathematics at Columbia University in 2009. Her research interest lies in new product diffusion and emerging markets, as well as relating behavioral economics to topics in marketing. Yuri Peers (“ Modeling Seasonality in New Product Diffusion ”) is a research fellow at the Waikato Management School, University of Waikato in Hamilton, New Zealand. He obtained his Ph.D. from the Erasmus University in Rotterdam in the field of quantitative marketing. His research interests are in marketing and applied econometrics. Jason Shachat (“ Procuring Commodities: First-Price Sealed-Bid or English Auctions? ”) is a professor of economics at the Wang Yanan Institute for Studies in Economics (WISE) and a member of the Ministry of Education (MOE) Key Laboratory in Econometrics at Xiamen University. He is also the director of the Finance and Economics Experimental Laboratory at Xiamen University. His research interests are in using laboratory experiments, applied microeconomic theory, and econometrics to study behavioral game theory, asset and commodity market performance, and auctions. His work has appeared in journals such as the Journal of Economic Theory, Games and Economic Behavior, the Journal of Mathematical Psychology, and Decision Analysis. Zuo-Jun Max Shen (“ Customer Influence Value and Purchase Acceleration in New Product Diffusion ”) is the Chancellor's Professor of Industrial Engineering and Operations Research at the University of California, Berkeley. He has been active in the following research areas: integrated supply chain design and management, market mechanism design, marketing–operations management interface issues, and decision making with limited information. He is currently on the editorial/advisory board for several leading journals. Gonca P. Soysal (“ Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis ”) is an assistant professor of marketing at the Naveen Jindal School of Management, University of Texas at Dallas. She received a B.S. degree in industrial engineering from the Middle East Technical University in Turkey, an M.E. degree in industrial and systems engineering from the University of Florida, and M.S. and Ph.D. degrees in marketing from the Kellogg School of Management, Northwestern University. Her research interests are focused on understanding dynamics in consumer and firm behavior with a special emphasis on the marketing of seasonal goods and retailing. Baohong Sun (“ The Joint Sales Impact of Frequency Reward and Cu

This series of discussions presents commentaries and a rejoinder on strategic and managerial issues arising from Albuquerque and Bronnenberg [Albuquerque, P., B. J. Bronnenberg. 2012. Measuring the impact of negative demand shocks on car dealer networks. Marketing Sci. 31(1) 4–23].

This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. [Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the Nutrition Labeling and Education Act. Marketing Sci. 31(5):717–737].

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy [Moorthy S (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756–770].

Jain [Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1) 36–51] examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.