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An Empirical Test of the Fishbein Behavioral Intention Model

David T. Wilson; H. Lee Mathews; James W. Harvey

Journal of Consumer Research 1975

The theoretical antecedents and predictive validity of the Fishbein Behavioral Intention Model are examined with housewives' responses to a questionnaire and one measure of actual behavior in the context of nationally-advertised brands of toothpaste as the data base.

Joint Home Purchasing Decisions by Husbands and Wives

Gary M. Munsinger; Jean E. Weber; Richard W. Hansen

Journal of Consumer Research 1975

The housing decision was divided into seven elements or subdecisions. Husbands and wives, interviewed independently, were asked about their relative influence in making these subdecisions. Relationships between dominance in decision making and husband-wife agreement concerning that dominance were analyzed.

Measuring Prepurchase Information Seeking

Joseph W. Newman; Bradley D. Lockeman

Journal of Consumer Research 1975

This article reports on research which compared survey-based and observation-based measures of the amount of prepurchase information seeking for buyers of women's shoes. It raises a serious question about the adequacy of published statistics on information search, most of which have been based on survey data.

Some Communication and Demographic Determinants of Adolescent Consumer Learning

Roy L. Moore; Lowndes F. Stephens

Journal of Consumer Research 1975

Differential processes associated with four measures of consumer learning—price accuracy, slogan recall, brand specification and attitudes toward advertising—are examined in a cross-sectional analysis of rural middle and high school adolescents.

Issues in Designing Consumer Information Environments

James R. Bettman

Journal of Consumer Research 1975

Journal Article Issues in Designing Consumer Information Environments Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 3, December 1975, Pages 169–177, https://doi.org/10.1086/208629 Published: 01 December 1975

The New Economic Theory of Consumer Behavior: An Interpretive Essay

Brian T. Ratchford

Journal of Consumer Research 1975

Journal Article The New Economic Theory of Consumer Behavior: An Interpretive Essay Get access Brian T. Ratchford Brian T. Ratchford Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 2, September 1975, Pages 65–75, https://doi.org/10.1086/208617 Published: 01 September 1975

Factors Affecting Cognitive Resistance to Advertising

Peter Wright

Journal of Consumer Research 1975

Journal Article Factors Affecting Cognitive Resistance to Advertising Get access Peter Wright Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 1–9, https://doi.org/10.1086/208610 Published: 01 June 1975

The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions

Peter Bennett; Gilbert D. Harrell

Journal of Consumer Research 1975

This research examines the role of buyers' confidence in the formation of attitudes and purchase intention. It supports current buyer behavior theory which postulates a positive relationship between overall confidence in a brand and intention to purchase the brand. It also examines buyers' confidence in their own ability to judge attributes of brands.

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

Michael B. Mazis; Olli T. Ahtola; R. Eugene Klippel

Journal of Consumer Research 1975

Three experiments were conducted on the predictability of four multi-attribute models. Results support using the “adequacy” formulation over the Fishbein and Rosenberg models if the investigator's goal is maximization of explained variance. The utility of eliciting salient beliefs and the nonequivalence of value and prominence components is shown also.

The Fishbein Extended Model and Consumer Behavior

Michael J. Ryan; E. H. Bonfield

Journal of Consumer Research 1975

The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research.

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