Strategic Marketing Persis Emmett Rockwood; David T. Kollat; Roger D. Blackwell; James F. Robeson Journal of Marketing 1973
Marketing Abstracts William S. Penn; Charles A. Bearchell; Walter Gross; James U. McNeal Journal of Marketing 1973
Marketing Abstracts William S. Penn; Charles A. Bearchell; Dan Schendel; Walter Gross Journal of Marketing 1973