Elevating marketing: marketing is dead! Long live marketing! Frederick E. Webster; Robert F. Lusch Journal of the Academy of Marketing Science 2013 41(4), 389-399
The effects of social- and self-motives on the intentions to share positive and negative word of mouth Aliosha Alexandrov; Bryan Lilly; Emin Babakus Journal of the Academy of Marketing Science 2013 41(5), 531-546
Critical service logic: making sense of value creation and co-creation Christian Grönroos; Päivi Voima Journal of the Academy of Marketing Science 2013 41(2), 133-150
Receiver responses to rewarded referrals: the motive inferences framework Peeter W.J. Verlegh; Gangseog Ryu; Mirjam A. Tuk; Lawrence Feick Journal of the Academy of Marketing Science 2013 41(6), 669-682
Effects of price framing on consumers’ perceptions of online dynamic pricing practices Fei L. Weisstein; Kent B. Monroe; Monika Kukar-Kinney Journal of the Academy of Marketing Science 2013 41(5), 501-514
Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills Douglas E. Hughes; Joël Le Bon; Adam Rapp Journal of the Academy of Marketing Science 2013 41(1), 91-110
Overcoming the “recency trap” in customer relationship management Scott A. Neslin; Gail Ayala Taylor; Kimberly D. Grantham; Kimberly R. McNeil Journal of the Academy of Marketing Science 2013 41(3), 320-337
“Greening” the marketing mix: do firms do it and does it pay off? Constantinos N. Leonidou; Constantine S. Katsikeas; Neil A. Morgan Journal of the Academy of Marketing Science 2013 41(2), 151-170