Knowledge that Transforms

Until very recently, the major focus of research in the field of consumer behavior has been on the selection of products, brands and decision choices primarily in the sphere of marketing. The purpose of this paper was to modify a model developed to measure market share to account for the variables that enter into the selection of a political candidate and predict voting behavior.

This article evaluates the impact of Truth in Lending (TIL) disclosures on consumer search and credit usage behavior, and how the effects vary by market segment. Consumer behavior concepts were used to guide the development of a comprehensive model of the consumer credit decision process, which specified the intervening effects of TIL and the situational constraints which tended to limit the use of TIL information.

Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the “friend” source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources.

Journal Article More Information Is Better: A Reevaluation of Jacoby, Speller and Kohn Get access J. Edward Russo J. Edward Russo Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 68–72, https://doi.org/10.1086/208601 Published: 01 December 1974

Using the concept of a family financial officer (FFO), the family is found to be not homogeneous in its financial and purchase behavior. Thus, if the husband is the FFO, the couple is more likely to save a higher proportion of income and in variable dollar forms, and to purchase automobiles less frequently.

This article provides a review and analysis of fear appeals, examines their effect on consumer behavior, and discusses methodological considerations in fear research. Emphasis is given to identifying gaps in our knowledge and understanding of how fear appeals work.

Numerical taxonomic analysis is used to classify furniture and appliance buyers in terms of their prepurchase search behavior. Distinctive buyer groups are identified portraying a diversity of approaches to the information gathering task.

Journal Article Psychology and Consumer Economics Get access George Katona George Katona Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 1–8, https://doi.org/10.1086/208575 Published: 01 June 1974

Journal Article Self Concept, Ideal Self Concept, and Consumer Purchase Intentions Get access E. Laird Landon, Jr. E. Laird Landon, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 44–51, https://doi.org/10.1086/208590 Published: 01 September 1974

This article studies children's levels of understanding of television commercials and the associated effects upon attitudes and purchase request tendencies. Attribution theory, with its focus on perception of intent, is the research framework. The results suggest that when a child attributes persuasive intent to commercials, he believes them less, likes them less, and is less likely to want the products advertised.